What is science communication and how to perform it effectively? – over 150 project coordinators in Horizon 2020 programme were looking for answers for these questions last Sunday (24th July 2016). Manchester Town Hall hosted the Science Communication Event, organized by the European Commission. Experts from various media were advising how to tell the project story to get the audience involved.
What are the aims of the good communication?
to inform → to interest → to inspire → to activate.
Here are some of the top tips:
- think, plan, act – strategically
- think issue – not project
- make it relevant to everyday life
- be creative